Chapter+3


 * //Chapter 3//**


 * //1.1 What criteria would you use to select the best research design?//**

The criteria you would use to select the best research design should be based on two things: 1. The objective of the research 2. How much information is already gathered about the problem

If your objective is to gain background information, clarify problems, and establish research priorities, and not very much information is gathered than exploratory research design would be best.

If your objective it to answer the who, what, when, where, and how questions and to measure the marketing phenomena and you have collected background data then you would choose descriptive research design.

If your objective is to make "if-then" statements you would choose casual research design as the best option.


 * //1.2 In order to enhance the options they currently offer, Google is interested in researching how people use its service. What is the research problem, and what type of research design would you recommend.//**

The research problem is that Google has no clearly defined problem. So I would recommend exploratory research to gain background information and to clarify the problem(s). This could be done through focus groups or secondary data. Once the problem is clearly defined, Google could then go on to use descriptive research to answer the question on how people are using their service. This could be achieved through online surveys.


 * //Dan Zybala//**
 * //452062//**
 * //Chapter. 3//**

Any exploration for research is best used with simplistic actions of any sort of activity. While out going for a run, this individual sees a bus drive by promoting a new ad for the local restaurant being built in the city. With this simple exploration he decides to contact the restaurant and see their options for employment. By seeing this advertisement he calls and two days later has a job.
 * 2.1 Describe two example scenarios where it is best to use exploratory research.**

When studying for college exams the highlighted exercise boxes always prove to be reliable for examples of specific terms and theories. As a student sits in the library and looks through the marketing research textbook looking for important information he finds an idea based around business start-ups and the researched use to understand trends in the marketplace. This simple page leads him to create a business plan that starts the gateway into becoming an entrepreneur.

Exploratory Research is best in these situations because it is natural to interpret the outside world.

Continuous Panel ask questions over a period of time. Discontinuous Panel vary questions from one panel to the next.
 * 3.2 In what type of situation would a continuous panel be more suitable than a discontinuous panel? In what type of situation would a discontinuous panel be more suitable than a continuous panel?**

In a situation where continuous panel is more suitable than a discontinuous panel is the action of keeping a track record based on money transactions over a monthly period. These same questions over a period of time relate to the continuous movement of the same information being asked.

In a situation where a discontinuous panel is more suitable than a continuous panel is the action of a job interview of multiple questions from different panels which are demographically matched for representatives. This caters to the large groups of research subjects being studied and assessed.