Chapter+8

__Chapter 8 Wiki Questions__ 2.1 Write two biased questions using the “bad” words in Table 8.1. Rewrite each question without using the problem words. 2.2 The Marketing Club at your school is thinking about undertaking a money-making project that involves a photo-calendar of 12 women on campus. All photographs will be taken by a professional photographer and tastefully done. Some club members are worried that students might think the calendar is degrading to women. To find out how valid this intuitive thought is, the club decided to undertake a one-question survey of the student population. Using at least two of the “do nots” of question wording, write a question that would tend to support the view that such a calendar would be degrading. Indicate how the question is in error. Provide a “correct” form. __Answers:__

__2.1 Biased Questions using the “bad” words:__ “Some people believe **//all//** energy drinks are bad for you. What do you think?” “I think this shirt is the **//best//** out of all 10 shirts, don’t you?” __2.1 Biased Questions not using the “bad” words:__ “Some people believe many energy drinks can be bad for you. What do you think?” “Please rate these shirts from 1 to 10 identifying your least favourite to favourite.”

__2.2 Question using “do nots”__ “Do you believe it is **//best//** that the school calendar should be banned since it will be giving **//all//** women a poor image?” __2.2 Correct Question Form__ “Should the school calendar be banned due to the concern that it could be degrading towards women?”

The first question is an error due to the fact that it is indicating a “yes” answer and it is saying that every woman will gain a poor image from the content in the calendar.

**__2.3 Write a clear, focused question for each of the four do`s of the questionnaire development on any topic of interest. Indicate how your questions incorporate the ``do`s`` of the questionnaire. __** **__Be focused: __** Please rate your blackberry on the following criteria: Texting/Emailing, Talking, Web Browsing, Applications. (Rated Scale 1-5) Instead of just asking ``rate your blackberry`` it is a much more specific and focused question. **__Be brief: __** Did you buy your Blackberry for Business, Pleasure(Games/Web browsing etc.) or Both. Instead of asking if they bought their phones to send emails for work or if they bought it because of the games. I ask 1 brief question that answers both. **__Use simple structure: __** How many applications do you have downloaded on your blackberry? (0,1-5, 6+)  Instead of asking a complicated question like which applications they have downloaded, I made it a much simpler question. **__Be Crystal Clear: __**Rate the clarity of conversation while talking on your blackberry. (1 being poor, 5 being crystal clear sound) Instead of asking if their blackberry`s are a good phone and to rate them on a scale of 1-10, I asked a specific question. **__3.2 A researcher is developing a questionnaire for a study on B.C. tourism. It is to be administered by personal interviewers who will intercept tourists as they are waiting at the Vancouver airport in the seating areas of their departing flight gates. Describe a logical question flow for the questionnaire using the guidelines in table 8. __** <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">Hi I was wondering if I could ask you a few quick questions about your visit to B.C   <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">Where are you from? <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">How old are you? <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">Are you a student or are you working? <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">What brings you to BC? <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">What area(s) did you stay at during your time in BC? <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">What places did you visit? <span style="font-family: 'Trebuchet MS','sans-serif'; font-size: 13px;">How would you rate each visit? Poor, Okay, Great.