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==This is the wiki space for Marketing Research I (MKT2030) Section 2  at Conestoga College ITAL. This is where students in the course during the Fall of 2011 will provide answers to end-of-chapter questions for the textbook used to support the course. == ** Please remember that the answers need to be posted, by the student assigned to those questions, before the beginning of the second class of the week in which the answers ought to be presented in class, according to the schedule of dates.**

==== // The book is __Basic Marketing Research__, Canadian Edition by Alvin C. Burns, Ronald Bush, and Judith Nash, published by Pearson Canada. // ==== Chapter 1: Introducing Marketing Research Chapter 2: The Marketing Research Process Chapter 3: Research Design Chapter 4: Using Secondary Data and Online Information Databases Chapter 5: Qualitative Research Methods Chapter 6: Quantitative Data Collection Methods Chapter 7: Survey Measurement Scales Chapter 8: Questionnaire Design Chapter 9: Sampling Chapter 10: Data Collection and Basic Descriptive Statistics

==== **//NOTE TO ALL STUDENTS: Remember that you will earn bonus marks for commenting on and/or adding to other student entries, as long as your input is relevant and helpful. This input can be provided any time after the due date for that chapter.//** ====